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Sen Bright

Concept Design/Art Direction, 2020

sen bright is a fruit juice brand, inspired by a play on the Vietnamese word "sen," which means lotus. sen bright's mission is to provide natural nutrition and adding friendliness, playfulness, and warmth that allows consumers to shine bright.

Software:

Adobe Photoshop

Brand Guideline

Brand Logo

Brand Logo.png
Logo Variations.png

Color Usage

Brand Colors.png
Monochromatics.png

Typography Usage

Primary Typeface.png
Typographic Hierarchy.png

Character Design

Brand Character.png
Brand Character 2.png

Photography Style

Photography Style 2.png
Photography Style 3.png

Illustration Style

Illustration Style 2.png
Illustration Style 3.png

to see the full brand guideline, travel here :)

Brand Applications

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View2.png
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